From marketing chaos to clear demand generation
Turn your GTM strategy into pipeline with my embedded demand generation services for B2B SaaS and AI startups.
+37% first meetings via inbound QoQ
17x pre-pipeline deals QoQ
+27% marketing-sourced revenue YoY
Lower CPL while increasing ICP MQLs
Scale your inbound motion with limited resources & time
Early-stage B2B startups that want to strengthen their inbound efforts and double down on what works.
Who I work with
Founders
who are responsible for marketing and want to set it up with the correct foundation or scale it before making a full-time six-figure marketing hire.
01Marketing leaders
who have ambitious targets, limited bandwidth, and a deep need for clarity and hands-on support with execution, sometimes even mentoring their team.
02In-house marketing teams
Validate your ideas and assumptions with someone you can trust. Audit your website, positioning, or Go-To-Market (GTM) marketing strategy.
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Work with me directly (Veronika) on a fractional or project basis.
Why teams work with me
Proven growth impact
Create frameworks that consistently increase marketing-sourced and assisted pipeline and revenue, even with tight budgets and lean teams.
01Demand gen from 0 or 1
Build programs from scratch, scale what’s working, and run growth experiments to find the best acquisition channels for your business.
02Strategic and hands-on
Design your GTM playbook, execute it alongside your team, and train them to keep the engine running long after our contract is done.
03Multi-channel launches that land
Experienced in rolling out new products and brand pivots that earn industry recognition swiftly.
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About Veronika Vēbere - founder of Inbound House
I help B2B SaaS companies — from bootstrapped startups to Series A scale-ups — execute Go-To-Market (GTM) strategies that drive predictable, scalable growth.
My expertise spans demand generation and marketing ops, creating systems that not only grow pipeline but align tightly with sales and revenue goals.
I started Inbound House after years of leading growth at London-based startups, where the ask was always the same: “We need pipeline, yesterday.”
I’ve been in the room when the ICP is fuzzy, the website’s outdated, five channels are live, but nothing’s landing, and the team is spread thin trying to show results.
So I’m building a way of working that cuts through the noise.
It’s a blend of GTM clarity and sleeves-rolled-up execution where I help brands define who their ICP actually is, craft offers and messaging that convert, improve funnel performance (CRO, SEO, content), and run paid + ABM campaigns that generate qualified pipeline, not just impressions. All wired into HubSpot as your CRM, so sales, marketing, and leadership finally work from the same truth.
If you need focus and traction, without waiting four to six months for a full-time hire, definitely reach out.
Connect on LinkedIn or book an introductory call, and we’ll take it from there.
What services are available
Fractional Marketing Lead
For startups that need interim marketing leadership to lay a strong GTM foundation or step in for a maternity cover.
Demand Gen Projects
For clients needing hands-on help with ABM, paid campaigns on LinkedIn or Google, website CRO, or partner marketing.
Growth Advisory
For in-house marketing teams that need guidance from a trusted partner to sharpen their strategy and level up execution.
Making the most of the best GTM tools
Client testimonials
+37% more inbound meetings & 17x pre-pipeline deals
“Having Veronika on the team has been a huge boost to our marketing efforts. She brings great energy, fresh ideas, and flawless execution, giving me peace of mind knowing I can hand her something and it will be done exceptionally well.
In under two months, she has been both a creator and an enabler, from driving HubSpot adoption across the team to support our new marketing lead’s ramp-up.”
Remus Pop
Co-founder & CRO
Neurolabs (B2B AI - Computer Vision)
+27% marketing-sourced revenue & GTM motion
“Veronika is one of the most proactive and committed leaders I’ve worked with.
She brings her whole self to the mission, delivering on what’s planned even through challenges and shifting priorities.
A true ‘do-er’, she takes on projects beyond her scope — from conferences to partner events — and ensures they’re executed flawlessly.
Anastasia Kaschenko
Head of Business Operations
V7 (B2B AI - Agents & CV)
Team leadership & lower CPL while increasing ICP trialists
“Veronika has shown outstanding data analysis and problem-solving skills. It had been a challenging year with significant turnover in the marketing team, yet she embraced the challenge, hired great talent, and motivated them to deliver results quickly.
Her dedication, passion, and hunger to keep learning make her an invaluable member of any growth-focused company.”
Nico Watson,
CEO (prev. Head of Growth)
Sendible (B2B SaaS - MarTech)
Let’s see if we’re a fit
Book a free 30-minute call to talk through your current marketing challenges, priorities, and goals. We’ll get to know each other, map where you are, and explore what’s possible.
If you can't find a suitable time, ping me on Linkedin and we’ll work it out.
FAQs
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We help clients both capture existing demand and create new demand from scratch. That includes high-intent channels like Google Ads, conversion-rate optimisation (CRO) on your website, and building long-term brand trust through founder-led content, 1:Few and 1:Many ABM campaigns via LinkedIn Ads, email nurtures, and partner collaboration.
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Most of the work happens through long-term, embedded partnerships: think 6+ months as your fractional marketing lead or strategist. The first 2 months are all about fixing the foundations: analytics, quick-win conversion boosts, ICP and messaging clarity, and creating a solid campaign plan. After that, we shift to weekly execution and monthly planning, closely tied to revenue and pipeline.
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We only take on 1–2 fractional clients at a time, plus a few short-term (3+ month) projects, so availability is limited. Pricing depends on scope, complexity, company stage, and availability of internal resources. It's always best to book a 30-minute intro call to see if there's a fit.
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Yes! We love working with teams in real life when it makes sense. Most of our clients are in the UK, Europe, or the US, and we can travel for full-day sessions or longer. You’d need to cover flights and hotel, we’ll take care of the rest.
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Mostly, yes, especially B2B SaaS, AI, and deep-tech startups. But we’ve also worked with consultancies, design studios, and e-commerce businesses with strong growth goals. If you’re serious about demand generation and open to working collaboratively, we’ll probably get along just fine.
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Think of this as your investment in growth that lasts, whether our work together is ongoing or project-based.
For fractional lead or support with demand generation, most clients invest €5–10k/month, with a minimum initial term of 3 months. If that level of spend would put your company under strain, we’re probably not the right fit for you at this stage.
The Growth Advisory is a good match when you want an outside perspective and training rather than a fully embedded fractional role. It works well for teams on a tighter budget with one person wearing many hats, as well as fully fledged marketing teams looking for validation and a sharper plan.
Pricing starts at €450 per session, with a minimum investment of €1,800, which includes four sessions.
€ = All pricing is in EUR, excluding VAT. -
That’s great to hear! The first step is to book a free 30-minute call.
We’ll talk through where you are now, what you’re trying to achieve, and see if there’s a good fit. If it makes sense, we’ll map out a working style, timeline, and next steps.